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Posts tagged with “tokens”

How to Design a Winning ICO Landing Page

If you are reading this post, most likely you already know what an ICO is. Moreover, you are probably planning to do one. Designing a highly efficient one-pager for your ICO might be tricky. On the one hand, ICOs have not been around for long. So, there is no hard evidence on what works and what not. On the other hand, there is not one-size fits all solution.

When people invest as a part of an ICO, in majority of cases they invest in non-existing products and projects. So how do people decide which ICO can be good and which can have potential problems? Larger investors normally dig into the Whitepaper. However, we do not believe that majority of smaller investors and public, ever read the whitepaper. Often, the landing page is the only criteria for small investors to like or dislike an ICO. Of course if you do not have a great idea and a strong team, no web page will save you from failure but with a poor landing page your ICO is certainly doomed for failure.

Landing pages are nothing new. Online marketers have been creating them for over a decade now. Can a regular landing page make it a good ICO page? We do not think so. Keep on reading to learn why this is so.

At SigloTech we have read dozens of whitepapers and analyzed even more ICO landing pages and single-page websites. Our analysis shows that there is a certain structure that works better for ICO landing pages. There is a strong evidence that a good ICO landing page must have the following structure.

Project Mission

It is absolutely required that the ICO landing page contains the project mission. Normally it should be a part of the header. Placing the mission statement prominently is very important because it gives your visitors an immediate sense of their future investment. For many investors, especially for smaller ones, the mission statement is the only signal to buy your token or miss your ICO.

Source: CRYPTICS

Counter

The counter serves two purposes. Before the ICO starts, it shows how much time is left before start. During the process, it shows how much time is left before the ICO is closed.

Source: EXMO

Social Media Links

All good ICOs maintain as many social media channels as possible. At a minimum you need to have a Twitter page and a Telegram channel. In the crypto space these are a must. We also recommend that you maintain a YouTube channel. Less important but nevertheless useful is to have LinkedIn and Facebook pages.

CTA Section

Never underestimate the power of a pre-sale. The CTA section is your attempt to get investors whitelist for the pre-sale.

Papers

Whitepaper, yellowpaper, deck – the more you have the better. But having a whitepaper is must. This section should link to whatever content is available for your ICO.

Project Details

If your visitor scrolls down to this section congratulations. It means that the most important first 20 seconds have been in your favor. Now as you have grabbed your visitor’s attention, it is time to further foster temptation by providing project details. This is especially important for those visitors who have not heard about your project before.

Token Sale Terms

This section includes pricing, details about total supply, how much will be retained by the project, etc. This section must provide a detailed instruction on how the tokens can be purchased. This is more important than you may think. You will not believe how much money is lost because users send funds to the wrong addresses or are not able to figure out how to pay for tokens.

Source: OneLedger

Timeline

The timeline section displays events related to your ICO in chronological order. The timeline should cover important milestones of your ICO. Normally the timeline also contains the roadmap for the project and its future development.

Source: CRYPTICS

Team

We cannot overemphasize important of this section. The team is a key element in every ICO. The team includes both the founders the advisors of the project. It is very important that you use professional headshots and photos. Whenever possible include links to LinkedIn profiles. It is a good signal that your team members are professionals.

Source: EXMO

Legal

This section should cover all legal issues related to your project and business. You need to consult your legal advisor to prepare legal material.

Partners and Affiliates

No project can exist in an isolation. Successful projects and businesses require reliable partners. Include as many partners as possible. Show your investors who have been supporting your project. It does not matter how large or famous your partners are. What matters is that they are reliable and contribute to success of your project. This section also includes companies or individuals somehow affiliated with your project.

Media

Success of your ICO will largely depend on the media coverage that you get. Include links to publications and articles on various websites. Make sure to include logos of relevant sources.

News Section

Communication is a key in every crowd-sourced project. Make sure to include links to news articles and posts.

Footer

Footers are standard. Normally a footer includes a copyright notice, disclaimers, and links to privacy policy section. Some jurisdictions require that you display a company registration number on your webpage. Footer is a good place to put such information.

Source: Essentia.one

Conclusion

We hope this post gives you a clear idea about structuring your ICO landing page. It is very important that you keep close to this structure and retain the order of sections as described above.
At the same time, you should follow recommendations that apply to every webpage – do not use too many colors, use professional fonts, use high quality photos and pictures, check spelling and use good copy. Make sure your webpage loads fast and works across desktop, tablets and mobile devices.

While creating a successful ICO landing page is no rocket science, often it is better to let professionals handle that task so that you can concentrate on the core of your business. Get in touch with us to create your ICO landing page without breaking the bank.

Tags: ico tokens

Difference between ERC20, ERC721, ERC23 and ERC223 Tokens

What is a Token?

In the previous post we mentioned that the primary difference between Ethereum and any other cryptocurrency is that Ethereum is not just a currency, it’s a global computing engine. Ethereum allows creation of distributed applications where smart contracts play a central role. Another important concept within the realms of distributed apps is a token. Tokens can be thought of as a currency within an application built on top of Ethereum. Normally when you hear about an ICO, it’s the tokens that are sold during an ICO.

Differences between Tokens

You have probably heard about ERC20. It is a token specification for Ethereum. ERC20 is the most popular token type. However, it’s not the only one. There is less known ERC721, ERC23 and ERC223 specifications. We will highlight some key differences between these specifications.

First thing that you should keep in mind is that there is a tight connection between a smart contract and the token. When we speak of different token specifications like ERC20 or ERC21, it means that the smart contract satisfies certain requirements, i.e. it follows the specification defined for each token type. It is also possible to create a token that partly implements the specification. A good example is The GNT Golem Network Token, which is only partially ERC20-compliant.

ERC20 Tokens

ERC20 is the most popular token specification. In order for a smart contract to satisfy ERC20 specification, it must define such functions as total supply, checking of account balance and transfer of token. A smart contract may provide much more functionality (and many do) however as long as it implements the basic functions required by ERC20 standard, it becomes ERC20 compatible.

ERC23 Tokens

ERC20 tokens sometimes have problems like lost Ethereum. ERC23 and ERC223 are supposed to address the issues found in ERC20 tokens. ERC23 and ERC223 are backwards compatible. It means that any wallet that supports ERC20 token can be used with ERC23 and ERC223 tokens.

ERC721

If ERC23 and ERC223 try to improve ERC20 token, ERC721 token is a very different beast. ERC721 tokens non-fungible tokens. In economics, fungibility is the property of a good or a commodity whose individual units are essentially interchangeable. For example, bank notes (and thus money) are fungible. All $20 bank notes are equal and can be used for payment. Moreover, one $20 bank note is equal to two $10 bank notes. The same goes for precious metals. An ounce of gold is an ounce of gold.

How can a non-fungible token be useful? One usage is to create digital collectible items on the Blockchain. A notable use of ERC721 tokens is a Blockchain-based game CryptoKitties. In CryptoKitties players can buy, sell, trade, and breed digital cats. Without ERC721 tokens this game would not have been possible. ERC20 tokens are simply not suitable for this task. While ERC721 tokens are tradable, they are non-fungible. In other words, one ERC721 token cannot replace another.

ERC721 tokens are ERC20 compatible and thus define all functions defined by ERC20 token standard. Additionally, ERC721 tokens special ownership functions that make them so special. Other notable applications using the standard are CryptoCelebrities and EtherTulips. It is expected that more and more applications will be launched based on ERC721 tokens.

Tags: erc20 erc223 erc23 erc721 blockchain cryptocurrencies ethereum tokens
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